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Scaling Across Borders: Dr. George Woods on Global Business

In news by Business School Netherlands

Dr. George Woods is a prominent figure in humanitarian aid development and digital transformation, with a career marked by leadership roles across two continents. As the Chief Business Officer at St John Ambulance in England since December 2020, Dr. Woods brings a wealth of experience from his previous role as Chief Executive Officer of St John Ambulance in South Africa, illustrating his adeptness in scaling across borders and steering organisations through complex challenges and opportunities.

Driving Change Through Leadership

Dr. Woods’s leadership is characterised by his ability to inspire and drive significant change. At St John Ambulance, he leads the Education and Enterprise Network, focusing on all commercial activities, including training operations, education and products, sales marketing, business development, supplies, events, and customer services. His extensive background includes serving as a Digital Transformation Executive for several blue-chip companies in both South Africa and the United Kingdom, highlighting his expertise in navigating and implementing digital innovations.

A Legacy of Learning and Expertise

His academic achievements complement his professional expertise. In 2023, he earned a Doctorate in Business Administration with a focus on Post-Pandemic Business Recovery models, underscoring his commitment to understanding and developing strategies for business resilience and innovation in the wake of global disruptions. He has imparted knowledge as a teacher and tutor at various universities in South Africa and as a guest lecturer at the India School of Business in Hyderabad.

Join Us for Exclusive Insights

At the BSN Global Alumni Conference, Dr. Woods will address the topic “Strategies for Global Expansion: Navigating Digital Transformation and Cultural Intelligence in Scaling Businesses Across Borders.” Are you curious about how digital innovation can facilitate your global business growth? His presentation will delve into the pivotal role of digital innovation in facilitating global business growth, while also highlighting the critical importance of cultural intelligence in navigating complex cross-border landscapes. Attendees will gain valuable insights into the synergy between digital transformation and cultural nuances, learning strategies to harness these dynamics for effective international business scaling across borders.

What Can You Expect?

His presentation will offer actionable takeaways for business professionals looking to enhance their organisation’s global reach through digital transformation and scaling across borders. You will learn how to implement the latest digital tools and technologies that can drive business growth and efficiency. Additionally, you’ll gain an understanding of the importance of cultural intelligence in international business and learn strategies to navigate cultural differences effectively. Discover strategies for building resilient business models that can withstand global disruptions, enhancing your organisation’s ability to thrive in a competitive global market.

Digital transformation isn’t just a technological shift; it’s a fundamental change in how we approach our business strategies, integrate processes, and engage with customers.

Dr. George Woods

How can these strategies help you stay ahead of the curve? By attending, you’ll gain practical knowledge to apply directly to your business.

Ready for Transformation?

Do you know how to harness the power of digital transformation to propel your business forward? He will explore innovative digital strategies that can revolutionise your business processes. What if you could integrate cutting-edge technology with a deep understanding of cultural nuances to unlock new markets? These are the insights that he will be providing, helping you to not only understand the theory but also implement practical steps to achieve your business goals in scaling across borders.

Dr. Woods’s journey is a testament to the power of dedication, strategic thinking, and innovation. His insights into digital transformation and cultural intelligence are invaluable for business leaders aiming to expand globally. Learn from him and other thought leaders at the virtual BSN Global Alumni Conference.

Register now to be part of a transformative event that will empower you to thrive in the dynamic global business landscape.

Business School Netherlands


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