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Revolutionising Work in the Digital Age

In goodmorning bsn! by Business School Netherlands

Fact: Information overload has become the norm. Navigating this challenge adeptly can either drain valuable hours from your workday or add weeks of productivity to your calendar. Martijn Aslander, Founder of Digital Fitness, suggests transforming how we work. With over three decades of entrepreneurial experience and a deep understanding of the network and information age, Martijn shares practical strategies for harnessing the power of information capital to enhance productivity, efficiency, and overall well-being.

Martijn emphasises the critical importance of digital fitness in navigating the complexities of modern work environments. He challenges traditional notions of productivity, urging individuals to rethink their approach to managing information. Gone are the days of cumbersome folders and endless email chains. Martijn advocates for a paradigm shift towards leveraging technology to streamline workflows and maximise impact.

Drawing on his extensive research, Martijn highlights the staggering amount of time wasted on outdated practices, such as manually organising emails or searching for misplaced documents. He introduces simple yet powerful techniques, like “magic typing,” that can save hundreds of hours annually. By mastering these digital skills, individuals can reclaim valuable time and mental energy, allowing them to focus on meaningful, high-impact work.

Central to Martijn’s philosophy is the concept of information capital as the currency of success in the digital age. He highlights the interconnectedness of information and social capital, stressing the importance of sharing knowledge and building trust within professional networks. Martijn’s approach transcends traditional boundaries, empowering individuals to leverage information capital for creativity, innovation, and collaborative problem-solving.

In a world where burnout and information overload are rampant, Martijn’s message resonates deeply. By prioritising digital fitness and embracing new ways of working, individuals can unlock their full potential and drive positive change in their organisations and communities. As Martijn aptly puts it, “No digital transformation without digital fitness.” It’s time to revolutionise the way we work and thrive in the network and information age.

No digital transformation without digital fitness.

In response to an inquiry about the major actions an average user of computers could take, Martijn points out three key directives. Firstly, he underscored the importance of prioritising information skills over digital skills. Recognising that life revolves around managing personal and professional information to create impact, Martijn advises computer users to focus on honing their ability to handle large quantities of information effectively.

Secondly, he suggested assessing the suitability of digital tools in dealing with information overload, emphasising the need for tools that facilitate efficient organisation and retrieval of information. Lastly, Martijn encouraged a shift towards community-based learning, urging individuals not to shy away from seeking help and fostering collaboration within their organisations. By leveraging the knowledge and expertise of colleagues, individuals can navigate the complexities of information management more effectively.

When asked about the role of artificial intelligence (AI) in increasing efficiency, Martijn provided a thought-provoking perspective. He cautioned against rushing into AI implementation without first addressing fundamental information skills and digital hygiene. Martijn highlighted the risk of exacerbating information overload without the requisite skills to manage and harness the power of AI effectively. Drawing on his own experience, he underscored the significance of structured data derived from meticulous information management over the years. Martijn’s insights makes clear the importance of laying a solid foundation in information skills before delving into advanced technologies like AI. This approach ensures that organisations derive maximum value from AI initiatives while avoiding the pitfalls of information mismanagement.

Martijn’s reflections on driving effectiveness resonated with themes of purpose-driven leadership and collaborative organisational cultures. He echoed the sentiments of Morieux, author of Smart Simplicity, advocating for a reevaluation of the purpose of effectiveness beyond mere financial performance. Martijn stressed the need to prioritise community-building, competency enhancement, and impactful contributions within organisations. Aligning with Daniel Pink’s views on management as a facilitator rather than a dictator, Martijn accentuates the importance of fostering collaborative environments where employees feel empowered to contribute meaningfully. By embracing agile methodologies and creating opportunities for reflection and feedback, organisations can cultivate a culture of continuous improvement and adaptability. Martijn’s holistic approach to effectiveness lays emphasis on the integration of financial goals with broader organisational objectives, such as employee engagement, innovation, and societal impact. By embracing a multi-dimensional understanding of effectiveness, organisations can navigate the complexities of the modern work landscape while fostering resilience and sustainable growth.

Business School Netherlands


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