Dr. George Woods is a prominent figure in the areas of humanitarian aid development and digital transformation, with an illustrious career marked by leadership roles spanning two continents. As the Chief Business Officer at St John Ambulance in England, a role he has embraced since December 2020, Dr. Woods brings a wealth of experience from his tenure as Chief Executive Officer of St John Ambulance in South Africa, illustrating his adeptness in steering organisations through complex challenges and opportunities.

Woods’s career is distinguished not only by his humanitarian endeavors but also by his significant contributions as a Digital Transformation Executive for notable blue-chip companies in both South Africa and the United Kingdom. His academic engagements further complement his professional achievements, having imparted knowledge as a teacher and tutor at various universities in South Africa, and as a guest lecturer at the India School of Business in Hyderabad.

In 2023, Dr. Woods was awarded his Doctorate in Business Administration, with a focus on Post-Pandemic Business Recovery models, affirming his dedication to understanding and crafting strategies that enable businesses to flourish in the wake of global disruptions. This academic milestone underscores his forward-looking approach to business resilience and innovation.
Dr. Woods’s interest in leadership development is particularly evident in his exploration of the “Shadow Self” concept in leadership, advocating for a holistic understanding of self-awareness and personality integration as vital components for effective leadership. This nuanced perspective is indicative of Dr. Woods’s comprehensive approach to leadership, which he believes is essential for successful cross-border business expansion.

At the conference, Dr. Woods will address the topic “Strategies for Global Expansion: Navigating Digital Transformation and Cultural Intelligence in Scaling Businesses Across Borders.” His session will zero in on the pivotal role of digital innovation in facilitating global business growth, while also highlighting the critical importance of cultural intelligence in navigating the complex cross-border landscapes. Attendees can look forward to gaining valuable insights into the synergy between digital transformation and cultural nuances, learning strategies to harness these dynamics for effective international business scaling.