Customer Relationship Management
Executive Management Education
Customer Relationship Management Workshop
The relationship marketing concept represents a new marketing paradigm shift from transactional marketing to building long-term relationships with customers.
It is the purpose of customer relationship management to create meaningful relationships with customers and stake holders, which is appropriate to its strategy. Since not all customers are the same, every customer needs to be treated and therefore managed differently.
- Defining the nature and role of CRM
- Building CRM
- Dimensions of CRM
- Internal marketing
- One-on-one marketing
- Building relationships with stake holders
- Planning the CRM strategy
- CRM Software: Pros and Cons.
The primary outcome of this short course will be that the student will be able to implement customer relationship management (CRM) in a company
The programme will be of immense value to anyone wishing to increase their understanding of the subject and improve the status of their organisations including Middle and Line managers of Human Resources, Marketing, Operations, Finance, Projects, and Strategic planning departments.
Structure and Start Date
Duration: Three (3) days
Course Fee: One Hundred and Fifty Thousand Naira Only (N150, 000)
Venue: 21, Sobo Arobiodu Street, G.R.A. Ikeja, Lagos
Registration Deadline: 2 weeks from first day of workshop
Specially tailored Courses are available all year round depending on individual/ organisational request.
Registrants should be able to achieve the following at the end of the workshop -
Management of customers “touch points” to maximize customer loyalty.
Ability to appropriate accurate value on both customer and company knowledge in the use of CRM software.
Enter your name and phone number, we'll contact you as soon as possible.
Enter your name and phone number and you'll be contacted as soon as possible
Click the button below to request the brochure. The brochure can also be downloaded.