Tutor Marketing and Strategic Management

After having completed his Law degree, Pieter de Vries commenced working at V&D department store as a management trainee and eventually moved into a management position. He has worked as marketing manager at Duracell and as marketing director at the Dutch Post Office, during the transition from publicly owned company to modern retailer.

As managing partner at Mandev Benelux, a consultant agency, he was co-responsible for developing and supervising transformation processes for a number of companies, such as KPN, VW/Audi, Sun Microsystems and Hema.
Later he was employed as commercial director of Wentink Events (part of Joop van den Ende’s Stage Holding).

In 2003 he founded his own agency called Business Refreshment. In 2006 the first edition of his business philosophy, called Code 959, was published. As Visiting Professor de Vries teaches marketing, business strategies and leadership at Business School Netherlands, Groningen University and Nijenrode University.